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Recruiting Content Framework Posts


If you asked a hundred people what they want most in a career and their next job, you’ll likely get one hundred answers. But you can group those hundred answers into eight major types of answers. These are the primary motivations for job seekers. They aren’t mutually exclusive, so someone…

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Content Goals

Classically, these are the core purposes of what content can do. It can educate, inform, entertain and inspire (sometimes short-handed as EEII). These goals are not mutually exclusive, but they further tighten the writer’s focus to content that leads to action. Where these goals help is to help remind the…

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