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A Basic Content Framework

basic content frameworkBefore we get in the nitty gritty of a content framework focused exclusively on recruitment marketing, we start at the simplest level: a basic content frame work is really an understand of who you want to speak to, the message you want them to take away and the means by which that message.

Audience :: Message :: Content

A content framework is nothing more than thinking around these three ideas, expanding them out to a given industry or need, and then execution. As we break this big buckets down for the recruitment marketing space, we’ll find that some elements are universal and some are specific to recruitment.

If you are looking at this framework from outside the talent acquisition space, you should be able to follow the thinking and build a framework that works for you.

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